The Art of Doing WAY too Much… - startowersystems.com

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Lindsey is an automation wizard and business strategist who focuses on creating peaceful experiences for business owners and their customers alike! She's known for her get it done attitude and her candid conversations about life and business. 


As a woman, our innate, universal nature is to be creators.

We create babies, we create content, we create a nurturing environment, we create a home, and we create products. We just naturally create things. It’s really in our nature to create something, then jump to creating another thing. And another thing. And another thing.

But as entrepreneurs, we need to learn to prioritize and focus on just one thing. It doesn’t have to be perfect, but it does have to be something, so we can say we launched something.

In the last six months of 2018, we created so many projects and products.

In July, we launched a program called Automation Foundations. It’s an incredible, amazing program. (Can you tell I’m proud of it?) It helps people who have big dreams, get to where they need to be. I love this program; it was a labor of love. We did monthly custom packages, we increased our memberships for AF, Powerhouses AND we created another program called Automation Insider. All within really 5 months.

Product creation is hard. It can take over your life, take it from me. The dream of creating is so much different than the reality of actually creating a product. One of my favorite quotes says “Ideas are easy, implementation is hard” by Guy Kawasaki.

There simply isn’t enough time in the day to do everything, creating-wise, as entrepreneurs. We need to realize when we have over-extended ourselves.

Take it from me, here are signs that you are spreading too thin:

  1. You create a program, but don’t have the time to sell that program.
  2. You don’t have the time to promote this beautiful creation.
  3. You don’t have the time to keep developing it.
  4. You haven’t launched this creation, yet.

For us, I told my girls that we are doing this, we are doing that, selling this, creating that, doing FB ads, going in this direction, we have AF things to do, and our other businesses. It all came at once and before too long, we were spread too thin.  

So, I’ve come to the conclusion that 2019 has to be the year that I shift my priorities and focus from creation, to nurture and growth. And that is okay. It doesn’t mean that I’m giving up or giving any less. Just restructuring and rebranding internally.

After launching Automation Insider in November, I just let it sit. Have you ever done that? Created something, launched it, but had to take your foot off that pedal and put it on another one?  Well, that’s okay because here’s the thing, it is better to launch something and let it sit, then not launch anything at all.

For me I had to focus on scaling back, not stopping.

But, because I’m giving myself some grace and some space for my creations, I know 2019, will be our growth and nurture year. I’ve told my girls we are not creating anything new this year. We will tweak, change and work on the list of things I have for all our programs.

We know, now, our limitations. And we’re stronger because of it.

So ask yourself…

What is your year about?

What creation are you working on?

When is your grace period?

Are you ready to work smart?

Focus on the one thing, get it done, and launch it. You can come back during your grace time and nurture a product or you can let a launch sit and wait for your grace times. Because launching something unperfect is far better than not launching at all.  

Strategically plan your year. Know your limitations. Give yourself grace and some space in 2019.

XOXO

Lindsey

The Art of Doing WAY too Much…

March 7, 2019

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